Best Free Marketing Analytics Software

Dynamics 365 Marketing is a versatile software from Microsoft, designed to unify customer information and marketing activities within a single platform. Its strength lies in seamlessly integrating with other Dynamics 365 applications, enhancing data consistency and accessibility. The software excels in automation, enabling users to create and manage marketing campaigns efficiently. A standout feat... Read more about Dynamics 365 Marketing

Google AdMob is a leading mobile advertising platform designed to help developers monetize their mobile apps and games through in-app ads. Offering a variety of ad formats, including banner ads, interstitial ads, and video ads, AdMob enables developers to create customized ad experiences that fit seamlessly within their apps. With advanced targeting options, AdMob allows you to reach the right aud... Read more about Google AdMob

Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign

Adobe Advertising Cloud is an all-in-one advertising agency software designed to help businesses manage and optimize their digital advertising campaigns across various channels. The platform provides tools for media planning, programmatic buying, and cross-channel performance analysis, ensuring that marketers can deliver targeted ads effectively. With its user-friendly interface, Adobe Advertising... Read more about Adobe Advertising Cloud

Microsoft Clarity is a heatmap software designed to help businesses understand how users interact with their websites, providing insights into user behavior, click patterns, and engagement levels. With heatmaps, session recordings, and scroll-tracking features, Microsoft Clarity enables webmasters to visualize and analyze user activity. The platform’s analytics provide valuable information on us... Read more about Microsoft Clarity

TinyURL is a link management tool that allows users to create short, customized URLs for long web addresses. It simplifies the process of sharing links across social media, email campaigns, and websites, improving accessibility and making links more user-friendly. TinyURL offers an easy-to-use interface where users can paste long URLs and generate shorter, branded links in just a few clicks. The s... Read more about TinyURL

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Moat is an advanced marketing analytics software designed to enhance campaign performance and streamline data analysis for marketers. This platform provides a comprehensive suite of tools for tracking marketing metrics, analyzing audience engagement, and optimizing advertising strategies. With its user-friendly interface, users can easily monitor campaign performance in real-time, generate detaile... Read more about Moat

Google Cloud offers a suite of powerful cloud computing services designed to help businesses innovate and scale. Its scalable infrastructure provides reliable storage and computing power for applications of any size. With advanced machine learning capabilities, businesses can extract valuable insights from their data and enhance decision-making processes. Google Cloud's extensive network of data c... Read more about Google Cloud

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that e... Read more about Salesforce Marketing Cloud Account Engagement

Smartlook is an advanced heatmap software that helps businesses understand user behavior on their websites and apps through visual analytics. By tracking clicks, scrolls, and interactions, Smartlook provides insights into how users navigate digital interfaces, helping companies identify pain points and optimize user experience. Its easy-to-use platform includes features for session recording, whic... Read more about Smartlook

Tableau is one of the leading data visualization and business intelligence platforms in the market. It can empower users to transform raw data into actionable insights. Renowned for its intuitive interface, Tableau facilitates the creation of interactive dashboards and reports. Whether for technical or non-technical users, its user-friendly design promotes accessibility in data analysis. Tableau's... Read more about Tableau

Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's d... Read more about Hootsuite

Lead Gen & CRM is a comprehensive marketing automation software that combines powerful tools for customer relationship management and lead generation. Designed for businesses seeking to streamline their marketing efforts, this platform offers features like email marketing, social media management, and advanced analytics, allowing users to create targeted campaigns that engage potential customers. ... Read more about Lead Gen & CRM (formerly SharpSpring)

AppsFlyer is a leading click fraud prevention software designed to help businesses protect their advertising investments and optimize marketing performance. This robust platform offers advanced analytics and attribution solutions that empower marketers to track the effectiveness of their campaigns across various channels. By identifying fraudulent clicks and ensuring accurate attribution, AppsFlye... Read more about AppsFlyer

Zoho Marketing Plus is an all-in-one campaign management software designed to help businesses execute, manage, and track the performance of marketing campaigns across multiple channels. From email marketing to social media and paid advertising, Zoho Marketing Plus provides a unified platform to coordinate every aspect of your marketing strategy. The software offers powerful automation features, al... Read more about Zoho Marketing Plus

Zoho Social is a dynamic social media management platform that redefines how businesses handle their online presence. Serving as a centralized solution, Zoho Social enables users to schedule posts, engage with their audience, and analyze social media performance effortlessly. With an intuitive interface, it can streamline content planning and collaboration to facilitate efficient social media mana... Read more about Zoho Social

Zoho Marketing Automation is a comprehensive email marketing software that enables businesses to automate and optimize their email marketing campaigns. The platform allows businesses to create personalized email campaigns, segment their audience, and schedule messages for optimal engagement. Zoho Marketing Automation provides advanced analytics to track open rates, click-through rates, and custome... Read more about Zoho Marketing Automation

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Quantcast is a powerful brand management software designed to enhance digital marketing strategies for organizations. With advanced analytics capabilities, Quantcast provides insights into audience behavior, engagement metrics, and campaign performance. The platform supports targeted advertising, allowing businesses to reach their ideal customers effectively and optimize their marketing spend. Qua... Read more about Quantcast

SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns across various channels, including email, social media, websites, and mobile apps. The software uses sophisticated analytics... Read more about SAS Customer Intelligence 360

Comscore is a leading web analytics software that provides businesses with valuable insights into their online performance and audience behavior. This powerful platform enables organizations to track and analyze web traffic, user engagement, and conversion metrics across various digital channels. With its advanced analytics capabilities, Comscore helps businesses understand their audience demograp... Read more about Comscore

YouGov Surveys: Self-serve is an innovative polling software designed to empower organizations to gather insights and feedback from their audiences. This platform allows users to create and distribute surveys quickly and easily, ensuring that valuable data is collected to inform decision-making. With YouGov, users can customize surveys to suit their research needs, utilizing various question types... Read more about YouGov Surveys: Self-serve

Crazy Egg is an advanced heatmap software designed to help businesses optimize their websites and improve user experience through data-driven insights. By providing visual representations of user interactions, Crazy Egg allows website owners to understand how visitors engage with their content. The platform generates heatmaps that reveal where users click, scroll, and hover, enabling businesses to... Read more about Crazy Egg

Sprout Social is a comprehensive social media management platform that redefines how businesses connect, engage, and analyze their online presence. As a centralized solution, Sprout Social allows users to schedule posts, monitor conversations, and analyze performance across various social media channels. Its intuitive interface facilitates efficient collaboration among team members, streamlining t... Read more about Sprout Social